a startup meeting

Three Hacks to Reduce the Overheads of Your Startups

Becoming the owner of a successful startup has become the dream of the 21st century. With figures like Elon Musk, Jeff Bezos, and Mark Zuckerberg, there is no wonder why startups are growing rapidly. They believe that they can get big by starting small. And that is quite true, indeed. 

However, according to a 2018 study, almost 50% of startups fail because they don’t meet the market’s demands. Innovating is a hit-and-miss thing, of course. But if you know how to curb your company’s overheads, it will increase your chances of survival. And here are three hacks that you can use:

Rent a Coworking Space

working in a coworking spaceToday’s working culture is much more flexible than a decade ago. Internet connection has become faster, and it allows businesses to conduct their activities in the cloud. Hence, a physical office is no longer a necessity. And as you may have noticed, coworking spaces are the latest trend among entrepreneurs. 

The first and foremost obvious benefit of renting a coworking space is that you can significantly cut your office space budget by almost 80% if you compare it to renting a whole office. And you can get to work in the city center. For instance, Singapore is notorious for charging tenants with high prices for commercial properties. But services like affordable meeting room rental Singapore and working desk rental have become available there. A hot desk costs only around $225 per month, and it grants you full access to all the facilities there. A furnished office, on the other hand, will cost you anywhere from $2500 to $3000 per month. 

Operate in the Cloud

cloud computingAs hinted above, cloud computing is the key to a cost-efficient startup. You are no longer required to spend thousands of dollars just to buy or build an in-house server and maintain it. Dedicated cloud servers are available nowadays. And you should also put the same thought when you think about your company’s digital working space. If you use a cloud-based platform, you will not only curb your operating cost, but you will also make all the works accessible anywhere and anytime. 

However, the only threat you’ll be facing is cyber attacks. Therefore, make sure that you and your employees are well-trained in cybersecurity. Make sure that everyone knows what a phishing email is and what malware or spyware is.  

Outsource Your Tasks

global outsourcing opportunitiesDo you know that you can accept more works without having to increase the scale of your company? With outsourcing, that thing is no longer impossible. 

There are many freelancers looking for work on the Internet these days. And if you can find a dedicated one with a good price, they can be your best reinforcement when you are accepting more orders than you usually do. You should check platforms like Fiverr, Upwork, Toptal, and Freelancer. 

And the best thing about today’s outsourcing forces is that they offer you a very diverse range of services. For startups, you will probably find customer care, digital marketing, SEO-ing, web design, and content management as the most outsource-able tasks. And you can outsource them for sure.


video

Modern marketing strategies

In the contemporary business setting, it is, there are various modes of marketing. All these modern marketing strategies are distinct and dynamic in their own way, but the use of the internet is synonymous with all of them. Integration or application of the internet in business is adequately demonstrated by the success and advancements in E-commerce. People in business around the globe have taken note of the numerous opportunities availed through the use of the internet and have in that case maximized its usage in several aspects of operating commercial transactions. Marketing is a huge armpit in business, and the introduction of the internet has created ripples in the industry.

video production

Digital marketing can be described as a contemporary method through which firms use digital and online channels to reach an enhanced number of consumers. There are various forms of digital marketing, and they are listed as follows;

Video production

This is a formula in videography that uses moving images to pass an advertisers image to consumers. Therefore business people hire video production companies like Digital Bytes that are specialized in marketing, broadcast, corporate sales, and commercials. The footage created by these companies portray essential elements of the advertiser’s business in a bid to increase their consumer base. After production, the video broadcasted through digital media like television and websites.

Websites

E-commerce is based on the utilization of the internet, and therefore a company looking to enjoy digital marketing should develop a website. A website is an online representation of the physical store or office, and therefore it is recommended that the web owner is able to capture every aspect of the actual business.

Social media

video productionFacebook, Twitter, Snapchat, and Instagram are some of the common social media platforms that can be used to market your brand. Contemporarily, every adult has at least one social media account, and therefore marketing experts have taken advantage of such platforms to increase brand awareness. On these social forums, people create pages that whose followers are able to read through the services and products offered by different firms. Also some advertisers have gone further to hire influencers who have a large following of account holders. The marketer uses the visibility of the influencers to reach prospective clientele.

Search engine optimization

A website that does not attract substantive visitors is entirely redundant. In this regard, online marketers make the use of SEO which is a process that guarantees a maximum number visitors within a given period of time. SEO is a marketing strategy that is becoming increasingly popular due to its efficiency and consistency.